B2B Lead Generation Executive
Sales · Remote/Hybrid
About the role
JOB DESCRIPTION
B2B Lead Generation Executive
SOLID
ROLE TITLE: B2B Lead Generation Executive
REPORTING TO: Account Manager / Founder, SOLID
WORKING ARRANGEMENT: hybrid or remote (contract)
LOCATION: Bengaluru
ABOUT THE ROLE:
This is a research and outreach execution role, not a social media or marketing role. You will be the engine behind a dedicated B2B lead generation programme for Lenark Materials, a focused automotive industrial materials company selling recycled PET nonwoven and acoustic felt solutions to manufacturers across India.
Your job is to find the right companies, find the right people inside those companies, reach out professionally, start real conversations, qualify whether they are a genuine sales opportunity, and hand that opportunity to the client's sales team with everything they need to close it.
This is a discipline-heavy, detail-heavy, target-driven role. If you are looking to build a personal brand, write creative content, or grow followers, this is not the role. If you want to build a systematic outbound machine in a real industrial niche, learn how serious B2B selling works, and see your numbers produce real pipeline, this is exactly the role.
WHAT YOU WILL DO DAY TO DAY:
Research and list building. Using LinkedIn Sales Navigator, you will identify automotive interior suppliers, NVH manufacturers, trunk liner makers, parcel shelf manufacturers, converters, and related companies in Indian automotive clusters. You will build a structured database of target accounts in HubSpot.
Contact identification and enrichment. For every target company, you will find the right decision-maker, which means Purchase Managers, Sourcing Managers, Vendor Development Managers, Product Development Engineers, NVH Engineers, and R&D Engineers. Not HR, not admin, not junior executives. You will enrich each contact with a verified email and LinkedIn profile using Apollo.io.
LinkedIn outreach. You will send personalised connection requests and follow-up messages to identified decision-makers. You will manage the conversation, reply professionally, ask the right qualifying questions, and move the right people toward a sales handover. You will run a follow-up sequence for non-responders without being pushy or spammy.
Email outreach. You will run structured cold email campaigns using Smartlead or Instantly across dedicated sending domains. You will monitor open rates, reply rates, and bounce rates, and flag anything that needs attention.
Lead qualification. You will apply a strict qualification framework before passing anything to sales. You will ask the right questions to understand the prospect's application, GSM and thickness requirement, monthly quantity, and whether they are open to a second-source supplier. You will score every lead and only pass what genuinely meets the criteria.
CRM management. You will keep HubSpot completely up to date. Every company, contact, conversation, and lead status will be logged. Every qualified lead passed to sales will have a completed handover sheet.
Reporting. You will submit a daily activity log and contribute to the weekly report. Numbers will be real. If something is not working you will flag it, not hide it.
Content support. You will contribute ideas and draft copy for 4 LinkedIn company-page posts per month, written in a technical B2B tone aimed at sourcing and product development professionals.
Requirements
WHAT WE ARE LOOKING FOR:
Experience: 1 to 3 years in B2B lead generation, outbound sales, inside sales, or business development. Experience in industrial, manufacturing, or automotive B2B is a strong advantage but not essential. What is essential is that you have actually run outbound and understand what it takes.
LinkedIn proficiency: You should be comfortable using LinkedIn for prospecting. Experience with Sales Navigator is preferred. You should understand how to search by title, company, location, and industry without needing to be taught from scratch.
Email outreach: You should have hands-on experience writing and running cold email sequences, understanding open rates, reply rates, and deliverability basics. You do not need to be a developer, but you should know what inbox warm-up means and why it matters.
Research discipline: You must be thorough and accurate. A wrong designation, a bounced email, or a misspelled company name wastes everyone's time and damages the client's brand. Attention to detail is non-negotiable.
Communication: You must write clearly, professionally, and persuasively in English. You are communicating on behalf of a serious industrial materials company. Casual, sloppy, or generic messages will get ignored. You will be expected to personalise outreach at a meaningful level, not just swap out a first name.
CRM discipline: You must be the kind of person who updates the CRM after every action, not at the end of the week, not when they remember. The database is the asset. It only has value if it is accurate and current.
Qualification mindset: You must be comfortable saying no to a lead that does not qualify and not inflating numbers to look good. A bad lead passed to sales is worse than no lead at all.
Self-management: This role has clear targets and clear accountability. You will be expected to manage your own daily workflow, hit your activity targets, and flag blockers without needing to be chased.
NICE TO HAVE:
Prior experience selling into automotive, manufacturing, textiles, or industrial supply chains.
Familiarity with nonwoven, felt, acoustic material, or B2B material supply terminology.
Experience with Apollo.io, Smartlead, Instantly, or HeyReach.
Experience mapping Indian automotive clusters (Pune, Chennai, NCR, Bengaluru, Gujarat).
WHAT SUCCESS LOOKS LIKE IN 90 DAYS:
You have built a clean database of 400-plus target accounts and 800-plus decision-maker contacts.
You are generating 5 to 10 qualified leads per month that the client's sales team can actually act on.
Your HubSpot is fully current and the weekly report requires minimal correction from your manager.
Your LinkedIn acceptance rate is above 25 percent and your email reply rate is above 2 percent.
You have learned enough about automotive interior materials, NVH applications, and the sourcing process to have a credible first-level conversation with a purchase manager.
WHAT THIS IS NOT:
This is not a digital marketing role. You will not be managing Instagram, running ads, or growing Lenark's follower count.
This is not a content role. The 4 posts a month are the extent of creative work.
This is not a closing role. You open conversations and qualify them. The client's sales team closes.
This is not a work-at-your-own-pace role. There are weekly targets and daily minimums and they are tracked.
COMPENSATION: Based on experience. Performance variable tied to qualified lead handovers introduced after probation period.
- Department
- Sales
- Type
- Full-time
- Location
- Remote/Hybrid
- Compensation
- ₹35,000 – ₹40,000
- Posted
- July 13, 2026